To mark World Diabetes Day and the 100th anniversary of the discovery of Insulin, global healthcare company Novo Nordisk held a ceremony at Burj Plaza in Dubai in collaboration with the Embassy of Denmark and the health authorities in the United Arab Emirates. As a long-standing partner of Novo Nordisk, our Director Shailen Rao was honoured to be asked to deliver a speech at this historic event.
The event was attended by local health authorities and strategic partners with a view to strengthen their cooperation, enhance the public awareness of diabetes, and develop prevention plans and initiatives.
Shailen referred to the UAE as “representing a diverse, multi-national and multi-skilled nation” and for organisations to think beyond “traditional service delivery models” helping us to start “reimagining the patient care pathways that harness the full potential of the multidisciplinary workforce”
The theme which ran through the event was the importance of working collaboratively across the healthcare systems involving leaders among pharmaceutical companies, and the medical profession with the aim to support patients. This along with the strapline of the event being ‘Beyond Innovation’ is extremely fitting to Soar Beyond’s ethos, which is to push boundaries and drive innovation in healthcare.
Prior to this event, and as part of our ongoing determination to fulfil this vision, we had partnered up with Novo Nordisk and the Department of Health in Dubai, to run a weight management service improvement programme. This is a positive step in the right direction and was also reflected in a speech given by The Ambassador of Denmark, Franz-Michael Skjold Mellbin when he touched on the importance of public private partnerships working closely with patients to ensure compliance and successful treatment.
The event ended in spectacular fashion and is another proud moment for Soar Beyond – As the crowd gathered in front of the Burj Khalifa, a true symbol of innovation and ambition, we were presented with the most breath-taking moment of the day. The Burj Khalifa was lit up in an amazing projection show, and the Soar Beyond logo was projected onto it for the world to see!
Shailen’s final word – “just like the Burj Khalifa, let us also be a beacon in revolutionising diabetes service delivery for the future to maximise the benefits of new technology. We can and MUST go “beyond innovation” to truly transform diabetes healthcare planning and delivery”
"We commissioned SMART for our pharmacy workforce in March 2020 recognising that we had ambitious plans to rapidly expand the workforce in the next two years and that we needed a structured framework to ensure standardised delivery of the clinical pharmacist and technician role across our 6 PCNs.
The support we commissioned, including 4D Accelerator sessions with our senior pharmacists, ensured a shared vision and agreed set of competencies as well as a delivery plan for the service. This enabled us to use the SMART platform to quickly create a map of baseline competencies and capabilities which highlighted and identified training and development needs. We now have a focused development plan and set of agreed service milestones, KPIs including DES deliverables like SMRs; best of all, we have visibility of all of these to share with our PCNs. Having expanded our team rapidly to already having 25 clinical pharmacists and 6 technicians, SMART has been vital in providing assurance to the PCNs about the quality of the pharmacy workforce and has given us all clarity of service deliverables and priorities. Because Soar Beyond also has the i2i Network, we have been delighted that we are now addressing one of our key development needs around managing frail older patients by implementing a federation-wide quality improvement (QI) initiative including training, upskilling and systematic review and management.
I feel the structure of the SMART platform and the wrap-around support of the Soar Beyond team has been instrumental in helping us to rapidly standardise and provide a quality service and would recommend this for services- both large and small."
Juliet Fletcher -Senior Meds Optimisation Pharmacist and Senior Lead Pharmacist for Sunderland GP Alliance
“We chose Soar Beyond to help us develop and implement our Pharmacy Activation Strategy because of their heritage and expertise in primary care pharmacy; they really understand the various pharmacy sectors and their relative importance for our portfolio of products. Not only have they helped us to map the entire patient journey and potential interventions, but they have supported us to identify the service and workforce development opportunities so that we have a clear short, medium, and long-term vision and matching value offer that will drive market access of our brands.”
Marketing Director, Top 10 Global Pharmaceutical Company
"Soar Beyond’s QI (Quality Improvement) pods are an innovative, interactive way of engaging an interested cohort of customers, galvanising their desire to make QI change and providing them with the structure and support to do this well. Through an expression of interest process, Soar Beyond has been facilitating these QI pods to help equip the frailty champions to drive the QI in their practices. We now have developed a frailty QI community through the pods which is really helping us to build relationships with these GP Clinical Pharmacists for us as a company and supporting patient and process QI implementation. Having the QI pods as a value offer to drive implementation has been a key part of our delivery and implementation strategy."
Hannah Harding, Senior Scientific Affairs Manager, Nutricia.
"Novo Nordisk has been working with Soar Beyond since 2016 to support NHS organisations, to optimise their pathways and clinical services, using the Soar Beyond proprietary 4D™ methodology in facilitated stakeholder meetings. This started with Soar Beyond’s consultancy and expertise in delivering 4D™ change programmes. Due to the success of this approach, we have now rolled out an intensive upskilling programme for our field based market access team, whereby they become accredited to apply the 4D™ methodology to support service optimisation. I’ve enjoyed the collaborative approach with Soar Beyond to create market access solutions to meet both our business and NHS customer needs"
Hasseena Winter, National Market Access Manager
"Having worked with Soar Beyond on a number of training and NHS partnering projects at different companies, I have found them to be very responsive to our needs and to ensure the subject matter is both relevant and informative. As they work at the cutting edge with the NHS directly, the additional offerings around tool kits to support healthcare professionals are forward thinking and absolutely in line with the NHS agenda. For example, the i2i toolkit which they have developed for our disease area focus has attracted huge interest from medicines management and primary care network pharmacists. This provides a platform on which we can act as peer level partners in the improved management of patients whilst provide us with commercial opportunities in line with this agenda. I would wholeheartedly recommend working with Shailen and his team."
Colin Smith, Head of Field Sales, Alliance Pharma