Can you train pharma teams to build better commonality and engagement with high-level customers? Can you actually train them to identify and connect their NHS customer priorities to your portfolio? Of course you can!
In fact, failure to do so in a hard-access, payer-led market means your value offerings, no matter how incredible, will not get accepted or implemented properly.
In our experience, field teams struggle to transition from a clinical or formulary-based proposition to a service or value-based proposition. Although they understand the difference in concept, they often don’t have the skill-set, mind-set and empathy to make this change themselves. This results in poor connection with NHS customers, lack of meaningful engagement and low uptake of your portfolio.
After years of working as, and with, healthcare payer customers, Soar Beyond has developed a suite of training strategies and solutions to support your teams in really making a mental and physical shift in the way they work.
We’re not talking about sheep-dipping! Instilling the mindset of a business owner whilst embedding customer empathy is a ‘must’ to be considered as a game-changer for you.
Get in touch to find out more about our Payer Academy, Coaching and Simulation programmes for your teams.
“Having worked with Soar Beyond for many years, it has been fantastic to work closely with them again recently across our business area. We have commissioned Soar Beyond to work on both internal upskilling of our market access teams and external payer support and consultancy. We are particularly excited to be supporting a national pathway redesign programme using the Soar Beyond proprietary 4DTM methodology.
From a personal perspective, I can always trust Soar Beyond to really understand my needs, develop effective interventions and always deliver to the highest of standards.”
Sarrah Barakat – Market Access Manager