Tiba Rao

Tiba heads up both the market access and the training services for Soar Beyond including the i2i Network for practice pharmacists. Change management is, however, Tiba’s passion - both supporting the NHS and our industry partners to do this effectively at an individual and/or organisational level. Tiba was previously a Change Management Consultant for Accenture where she successfully project-managed the first national programme for IT implementation into the ambulance service. Prior to this, Tiba spent seven years with Eli Lilly Pharmaceuticals and has a cross-section of customer-facing experience in sales, NHS liaison, project management and training. Tiba was among the first-ever secondments from a pharmaceutical company to the NHS and therefore understands the need to work in an innovative and B2B relationship with the NHS and industry. Tiba works closely with our customers to identify their needs and develop unique solutions to meet them.  Being the favourite part of her role, this is where many of the Soar Beyond innovative services and methodologies come from.
Back to Media